Claiming Missing Loyalty Program Points (Part 2): App Analysis and First Wireframes

In Part 1, I explored how restaurants and retailers help customers submit a purchase to claim missing loyalty points, after running into the issue at my local grocer. Here I'll dive into my grocery store's existing app and my first attempts to design a solution. Disclaimer: I am not affiliated with Star Market or Albertsons … Continue reading Claiming Missing Loyalty Program Points (Part 2): App Analysis and First Wireframes

Claiming Missing Loyalty Program Points (Part 1): The UX Problem

In 1896, the Sperry & Hutchinson Co (S&H) launched the first retail loyalty program. The company doled out Green Stamps which customers pasted into booklets and eventually redeemed for products in a catalog. By the 1960s Green Stamps had a national presence, and over time other companies launched their own loyalty programs, using new methods … Continue reading Claiming Missing Loyalty Program Points (Part 1): The UX Problem